365 Song Lyrics is a self-initiated creative experiment: one song paired with an original visual for every song in a year-long series. The project explores how AI can collaborate with human storytelling, while serving as a framework to push creativity, emotional expression, and audience connection.

The Challenge

How do you sustain a large-scale creative project that balances artistic exploration with emotional authenticity?

• Balancing AI tools with human curation and design sensibility
• Maintaining consistency and narrative arc while building in public on social media

The Process

• Concept: Defined the project as “one lyric a day until I fall apart,” blending humor and vulnerability as its voice.
• Visual Creation: Used AI platforms (MidJourney, Firefly, Runway) to generate raw visuals, then refined and customized in Photoshop/After Effects.
• Typography & Design: Paired text treatments with visuals — sometimes static, sometimes animated loops — to enhance emotional impact.
• Publishing: Posted daily on Instagram/Threads, building captions that mix personal storytelling with lyric context.
• Archiving: Documented posts on Substack for long-form reflections and eventual portfolio curation.

The Outcome

While engagement metrics are modest, the value of the project lies in creative exploration and consistency:

• Explored AI not just as a tool but as a collaborator in visual storytelling
• Developed a growing archive of lyric-based artworks that will serve as a foundation for future projects (prints, zine, gallery show, or digital collection)

Reflection / Takeaways

• Reinforced that audience size isn’t the only measure of success — personal growth and experimentation matter just as much
• Learned to balance speed, variety, and quality under the pressure of daily publishing
• Sharpened my skills in AI prompting, animation, and visual storytelling
• Rediscovered music as a wellspring of inspiration for design and narrative work