Creative Storytelling Project
365 Song Lyrics
365 Song Lyrics was a self-initiated creative series that paired songs with original visuals over the course of more than 180 pieces. The project explored the intersection of AI and human storytelling while pushing experimentation in visual narrative, emotional expression, and audience engagement.
Role
Creative Concepting, Art Direction, Visual Design, Video Production, Writing
Timeline
January 2025 – Present (Currently on hiatus)
Tools
Adobe Creative Cloud, Runway, MidJourney, Instagram, Substack
The Challenge
How do you sustain a large-scale creative project that balances artistic exploration with emotional authenticity?
- Balancing AI tools with human curation and design sensibility
- Maintaining consistency and narrative arc while building in public on social media
The Process
- Concept: Defined the project as “one lyric a day until I fall apart,” blending humor and vulnerability as its voice.
- Visual Creation: Used AI platforms (MidJourney, Firefly, Runway) to generate raw visuals, then refined and customized in Photoshop/After Effects.
- Typography & Design: Paired text treatments with visuals — sometimes static, sometimes animated loops — to enhance emotional impact.
- Publishing: Posted daily on Instagram/Threads, building captions that mix personal storytelling with lyric context.
- Archiving: Documented posts on Substack for long-form reflections and eventual portfolio curation.
The Outcome
While engagement metrics are modest, the value of the project lies in creative exploration and consistency:
- Explored AI not just as a tool but as a collaborator in visual storytelling
- Developed a growing archive of lyric-based artworks that will serve as a foundation for future projects (prints, zine, gallery show, or digital collection)
Reflection / Takeaways
- Reinforced that audience size isn’t the only measure of success — personal growth and experimentation matter just as much
- Learned to balance speed, variety, and quality under the pressure of daily publishing
- Sharpened my skills in AI prompting, animation, and visual storytelling
- Rediscovered music as a wellspring of inspiration for design and narrative work