I redesigned the Learning A-Z corporate blog homepage into a dynamic, news-style landing page. The goal was to move away from a static chronological list and toward a flexible hub that highlighted categories, seasonal initiatives, and featured stories. I designed a modular grid system with customizable widgets and topic flags, making the blog both visually engaging and adaptable to evolving content needs.

The Challenge

The original blog homepage presented posts as a long, scrolling list, making it difficult to surface older but relevant content. The challenge was to redesign the blog into an index-style hub that better supported content discovery, flexibility, and storytelling.

Key challenges included:

• Showcasing multiple topics simultaneously without overwhelming the reader
• Ensuring seasonal initiatives could be promoted clearly within the layout
• Creating a grid system flexible enough to adapt to future content needs
• Balancing clean UX with a branded, editorial design aesthetic

The Process

• Research: Analyzed blogs, magazine layouts, and online resource hubs to identify best practices for categorization and layout.
• Wireframing: Created flexible wireframes with components that could shift based on priorities and campaigns.
• Custom Topic Flags: Designed reusable, customizable flags for topics and seasonal initiatives.
• Flexible Grid: Built a modular grid system allowing stories and initiatives to be featured in multiple configurations.
• Visual Redesign: Translated wireframes into a polished design that aligned with Learning A-Z’s brand and editorial voice.
• Collaboration: Partnered with Moncur Design Studio for development, ensuring feasibility within CMS constraints.

The Outcome

• Successfully launched a redesigned blog that became a content hub instead of a list.
• Increased visibility for evergreen and seasonal content.
• Provided content teams with a flexible system that adapted to campaigns and initiatives.
• Elevated the blog to feel more like an editorial resource than a corporate announcement board.

Reflection / Takeaways

• Reinforced my ability to merge UX research with branded design.
• Demonstrated the value of building modular, future-proof systems for content-heavy experiences.
• Showed how small structural changes can dramatically improve content discoverability and engagement.