ExploreK12 brought ExploreLearning and Learning A-Z together under a new brand. As the sole design representative on the Brand Project Team, I collaborated with executive leadership, an external agency, and a small Creative Services team to help launch and implement the identity. My ongoing work spans creative direction, modular design systems, brand training, and AI brand governance.

The Scope of Work

• Brand Development & Collaboration: Represented design on the Brand Project Team, contributing creative feedback and working with executive stakeholders, the external agency, and internal designers.
• Modular Design Systems: Developed reusable visual components, templates, and resources to help teams apply the brand consistently across formats.
• Creative Direction & Production: Worked with a small Creative Services team on campaigns, digital advertising, collateral, research communications, and video, remaining hands-on with design and execution.
• Unlocking the Brand Workshops: Conceived and led two workshops for internal power users, partnering with Go-to-Market Enablement, Professional Learning Services, and Operations to teach practical use of the brand and modular systems.
• AI Brand Guidelines: Initiated and spearheaded the guidelines project in April 2026, collaborating with Legal and Product Creative Services on brand standards for AI-generated creative content.
• Brand Enablement & Governance: Created supplemental guidance, supported asset libraries, and provided training, reviews, and ongoing assistance across departments.
• Creative Continuity: Adapted to the dissolution of the Creative Services structure and reduced team capacity, keeping production and brand support moving during the transition.