ExploreLearning
May 2022 – October 1, 2026
13.81M
Sessions47.45%Engagement rate
7.82MTotal users
Five websites. One connected experience.
I led the development and ongoing management of ExploreLearning's corporate website and four product websites, overseeing creative direction, project planning, front-end development, and agency collaboration. From CMS implementation and website launches to ongoing design, content updates, and brand stewardship, I managed project budgets, coordinated with external partners, and maintained a connected web experience across five distinct brands.
Website reach and engagement
Performance at scale
GA4 reporting snapshots across four of the five properties, with each site's reporting period shown below.
Gizmos
January 2024 – October 2026
32.43M
Sessions45.90%Engagement rate
8.66MTotal users
Reflex
January 1, 2024 – October 1, 2026
32.51M
Sessions45.95%Engagement rate
8.68MTotal users
Frax
January 1, 2024 – October 1, 2026
1.85M
Sessions41.14%Engagement rate
869,781Total users
Source: Google Analytics 4 figures provided for this portfolio. GA4 engagement rate measures the share of engaged sessions. Reporting windows differ, so figures are presented by site rather than combined; they describe traffic and engagement, not growth attributable solely to design. Science4Us metrics were not supplied.
Five websites
One connected web ecosystem
Homepage views from the five websites, showing their individual identities within a shared ecosystem.
Corporate website
ExploreLearning.com
The corporate destination connecting STEM solutions, research, and educator resources.
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Interactive simulations
Gizmos
A blue-led experience for discovering math and science simulations.
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Math fact fluency
Reflex
A bright green product experience focused on math fact fluency.
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Elementary science
Science4Us
A yellow-led website for early science exploration and K–2 classrooms.
Visit website ↗My contribution
Web leadership and stewardship
A combination of strategic direction, hands-on design experience, and practical production management.
Creative direction
Led visual design and brand consistency across five corporate and product websites, overseeing page layouts, imagery, and ongoing creative updates.
Project management and agency oversight
Managed website projects, budgets, timelines, and agency relationships, leading meetings and coordinating implementation across internal and external teams.
Front-end development and CMS management
Handled front-end development, website edits, and ongoing CMS updates across the five-site ecosystem, supporting launches and continued site maintenance.
Website operations and brand stewardship
Maintained consistent brand experiences across five distinct websites while managing content updates, design improvements, and evolving business needs.