Campaign Series

ExploreLearning Math Grants Campaigns

Since 2021, I’ve led the creative direction for ExploreLearning’s Math Grants program, transforming separate Reflex and Frax campaigns into a unified brand. I've created the logo, campaign themes, and visual systems across web, email, social, and video. Highlights include Path to Success (2023), a space-themed fractions journey, and Unlock the Keys to Success (2024–25), a keyhole-and-pathway metaphor symbolizing opportunity. Across every round, the campaigns use bold, student-centered visuals to inspire educators and make the grant application process feel exciting and impactful.

Client/Company

ExploreLearning

Role

Creative Direction, Campaign Concepting, Visual Design

Timeline

2021 – Present

Team / Collaboration

Graphic designer, content team, social media team, email team, marketing leadership

Digital campaign artwork for ExploreLearning Math Grants. A young girl runs alongside a cartoon cat toward a glowing path inside a giant keyhole, surrounded by floating math problems.
Smiling student in pink overalls looking upward as illustrated keys radiate above her on an orange background, symbolizing unlocking math success.
Girl looking upward with an excited expression against a purple background with animated math creatures and large fraction numbers, captioned “Individualized & adaptive for enhanced learning.”
Smiling educator with arms crossed against an orange background with keyhole design, captioned “ExploreLearning Math Grant Program.”
Teacher high-fiving a young student in a classroom, with illustrated math symbols and keys floating overhead.
Boy using a tablet with a green background of math equations and a keyhole graphic, symbolizing interactive math learning.
Young girl in striped dress standing beneath floating math equations and colorful illustrated keys, with headline “Grant Application: Unlock Future Math Success.”
Smiling student with windblown hair surrounded by illustrated frogs, germs, and math equations, captioned “Limited Time Remains: Apply for a Math Grant Today.”
Math Grants

The Challenge

The ExploreLearning Grants program provides free access to math solutions but needed a strong creative presence to stand out in the crowded education landscape. Each round required a fresh theme while maintaining long-term brand consistency and trust.

Key challenges included:

  • Building excitement and trust for educators to apply for classroom grants
  • Designing distinct yearly campaign identities that tied into product themes (fractions, fact fluency)
  • Evolving from two separate product campaigns into a unified Math Grants brand
  • Creating flexible assets for multi-channel execution (site, email, social)

The Process

  • Logo & Brand Identity: Designed the Math Grants logo for long-term recognition and consistency.
  • Campaign Themes:
    • Frax Grants 2023 – Path to Success: Space exploration visuals tied to fractions, showing students as explorers on a journey.
    • Math Grants 2023–24 – Unlock the Keys to Success: Key and keyhole metaphors, visual pathways, and bright student-centered imagery to represent opportunity.
  • Visual Systems: Created graphics, animations, and illustrations for landing pages, social media campaigns, and email outreach.
  • Art Direction: Balanced playful student-focused visuals with professional polish for educator audiences.
  • Multi-Channel Delivery: Ensured campaign consistency across web, email, video, paid and organic social.
Cartoon robot character with multiple arms under a starry sky, next to text “Frax Educator Math Grant Program” and a fraction 1/5.
Two smiling students wearing backpacks and illustrated space helmets walking on a cosmic background with a white cartoon cat, promoting the Frax math grant.
Student with backpack floating through space alongside colorful planets labeled with “Foundational Instruction,” “Research-Based Success,” and “Classroom Support,” captioned “Get on the fast track to fractions mastery.”
Email header for Frax grant with two students in illustrated space helmets and a white cartoon cat against a purple cosmic background, with headline “The Frax Grant is Open!”
Student leaping across a cosmic number line with fraction 4/6 marked, reaching toward a glowing orange planet, representing Frax fractions learning.
Three students gathered around a laptop, with illustrated space graphics and a spaceship above them, learning fractions in an outer-space themed Frax activity.
Illustrated number line with cartoon characters including a cat, crab, and robot, alongside math equations like 10–3, 7×8, and 3/4, symbolizing fractions learning in Frax.

The Outcome

  • Successfully transitioned ExploreLearning’s grants from product-based campaigns into a unified Math Grants identity.
  • Facebook stats from the Math Grants 2024-2025 program through August 2025.
    • 15,083,766 impressions
    • 225,895 engagements
    • 149,701 clicks
    • over 3k applications (attributable)
  • Created continuity across years while keeping each round visually fresh and thematic.

Reflection / Takeaways

  • Showed how creative consistency builds trust while themes keep engagement fresh.
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