An interactive, video-based experience designed to connect students with professionals from diverse careers — bringing real-world voices into the classroom in an accessible, digital format.

The marketing team launched ExploreLearning’s first Virtual Career Day to inspire students by showing them real career paths from real professionals. I directed the creative execution — from event structure and branding, to video editing, to building and launching the experience in our CMS.

The Challenge

How do you bring career inspiration to classrooms in a scalable, accessible way? Traditional career days are limited to local professionals, but ExploreLearning wanted a way to give students nationwide access to diverse voices and stories in STEM.

Constraints included:

• Ensuring videos were classroom-ready and age-appropriate
• Designing a clean, branded experience within CMS limitations
• Coordinating submissions from multiple professionals across industries

The Process

• Concept: Defined the vision for a digital, on-demand career day reusable by educators.
• Content Gathering: Developed outreach and recording guidelines for professionals.
• Design & Branding: Created a fresh, student-friendly landing page aligned with brand standards.
• Video Production: Edited and standardized video submissions using Premiere Pro/After Effects.
• Build & Launch: Developed the landing page in CMS with easy navigation and video playback.

The Outcome

• Resource adopted by educators as a classroom-ready tool
• Positive feedback from teachers and students on accessibility and inspiration
• Continues to live on explorelearning.com as a long-term, non-product resource that supports brand trust and teacher relationships

Reflection / Takeaways

• Reinforced ability to lead projects from concept through execution across design, video, and development.
• Demonstrated the value of providing authentic, non-commercial content to educators.
• Balanced creative direction with technical problem-solving inside a constrained CMS environment.